a strategic naming brief driven by understanding the customer, the market, the offer and competition
brand name´s legal and cultural availability are a must and an intensive task
Naming is the biggest challenge in branding. In today´s world, a brand name has become a total messenger. The brand name stays and is the first promise to customers.
Creating brands for the highly competitive markets around the world is an intensive strategic and creative process. The right name has the potential to become a self-propelling publicity campain and motivating word of mouth. Good brand names are assets like gold
.
Success Identity
Johannes Röhr